Idaho Tourism Launches Marketing Campaign Where Visitors are the Stars

The Idaho Department of Commerce Division of Tourism has launched its 2013 spring/summer marketing campaign, My ID, continuing the successful campaign launched last year.  It is designed to showcase the state’s scenic beauty and abundant outdoor recreational opportunities in an entertaining, interactive way on www.visitidaho.org/My-ID.

 

  • The Adventurers – Everyone can be a super hero during an Idaho vacation (featured above)
  • Agent 208 – Experience the mystery and intrigue of Idaho in this spy adventure
  • Are We There Yet? – The entire family will enjoy this RV trip through Idaho
  • Adventures in Loving – Romance is alive and well in Idaho

To take part in the online adventure, be prepared with a sense of humor and headshot photos of friends or family from your computer or Facebook account.  Once created, the video may be shared via email, Facebook and Twitter.  Guests may also put themselves into any of eight customizable postcards, add a message and send them to friends and loved ones.

The My ID integrated campaign also includes an online sweepstakes.  The 23-week sweepstakes runs through September 5, with new giveaways announced every Friday.  Visitors may enter to win on www.visitidaho.org/My-ID using an email address and Facebook users have a second chance entry option.  Sample prizes include overnight stays, whitewater rafting trips, attraction passes, event tickets and even multi-day packages in popular Idaho destinations, including Sandpoint, Sun Valley, Coeur d’Alene, Boise, Victor and Lava Hot Springs.

Have some ‘MY-ID”  fun!

The Snowtroopers Explore Idaho Ski Areas

Bald Mountain

Bald Mountain

Sandy Ting, partner of www.TheSnowTroopers.com took an Idaho Road Trip with Peak Media in mid-February, visiting nine of Idaho’s 18 ski areas.  So far, she has written about her experiences at six of those areas:  Bald Mountain, Sun Valley, Pomerelle, Magic Mountain, Bogus Basin Mountain Recreation Area, Tamarack Resort and Brundage Mountain.  The posts give great descriptions, and the accompanying videos and photos reinforce the fun!

Check out the posts. There is still plenty of snow in Idaho!

Bald Mountain Ski Area

Sun Valley Resort 

Pomerelle Mountain Resort 

Magic Mountain Resort

Bogus Basin Mountain Recreation Area   

Tamarack Resort

Brundage Mountain

Tamarack Resort

Tamarack Resort

Like the Snow Troopers on http://www.facebook.com/snowtroopers to stay posted on more Idaho ski trip reports and videos. Thanks to Peak Media for allowing us and the Snow Troopers to share some of their videos and content. You can experience the entire Idaho Road Trip, including video and photography, with Peak Travels on Facebook.  http://www.facebook.com/PeakTravels

Idaho Public TV Captures Idaho’s Scenic Byways

Idaho's Scenic Byways Amirs, March 10 at 7:00 pm MT/PTand March 14 at 7:00 pm MT/PTMore than 2,400 miles of official scenic byways throughout Idaho allow travelers to follow the Oregon Trail, trace the footsteps of Lewis and Clark, search out scenic wonders, enjoy quiet beauty, and absorb state history.

“In Idaho, a drive can be an adventure, a journey to places of beauty, history and inspiration,” says producer John Crancer.  “It can be a remote trek along a dusty desert pathway or a leisurely spin on pavement bordered by striking mountain vistas.”

Idaho PTV videographers capture views from the system of 31 byways that crisscross the state.  Their stories are told by signage and in several cases, interpretive centers.  Along the way, people who know these routes talk about the special character of individual byways.

Pend Oreille Scenic Byway committee members tour the route in a classic 1938 Chevrolet.  Bicyclists near the Wyoming border find their path lies along the Teton Scenic Byway.  One group travels the Sawtooth Scenic Byway in an RV.

Idaho’s Scenic Byways video special airs on March 10, at  7:00 pm MT/PT and repeats Thursday, March 14, at 7:00 pm MT/PT.  The video special is a three-way partnership of the Idaho Transportation Department, Idaho Department of Commerce-Division of Tourism, and Idaho Public Television.

Take a peek at the video teaser.

What to do in the Tetons if you don’t Ski? Winter Fly Fishing on the Teton River.

The Teton River on a lovely winter day.

The Teton River on a lovely winter day.

Spending time in nature makes one start to pay attention to the surroundings. Have you ever been on the river fishing when all of a sudden every fish in the river is up and feeding and then, an hour later the biggest hail storm comes through and shuts it down?  How about bonefishing when every single fish or school of fish are running and not eating, then the next day the wind blows so hard you can’t stand up on the bow?

Spending time observing the locals of Teton Valley, Idaho is much the same.  The locals are aware of the weather as much as they are aware of the day of the week.  We live the weather.  When the forecast was calling for 10 to 20 degrees below zero temps in the mountains, the fly tying materials were selling off the wall at our fly shop in Driggs, Idaho.  Our favorite locals were stocking up and preparing for the cold, just like the native cutthroat on the Teton River before a hail storm in the summer.  Locals just seem to know before others.

Linus looking for a native Cutthroat rise on the Teton River.

Linus looking for a native Cutthroat rise on the Teton River.

After the area cold front, the winter temps were forecasted to be back up to 26 to 36 above zero.  Think about a 43 to 53 temperature change, it is a change most experience when spring conditions turn to the summer heat or the summer breeze turns to the fall chill. Here in the Tetons, that’s winter.  The locals watch as the Teton river freezes over with temps in the 14 below zero range and the landscape, from the Big Holes to the Tetons, looks white. When the temps warm up by 43 degrees, the river comes alive again, flowing through the valley bringing definition to the basin.  We start to see locals buying their 2013 season fishing license, and the local talk of  “Hey, anyone gone fishing lately?”,  “Anyone been to the Henry’s Fork, anyone going tomorrow?  It’s supposed to be warmer – in the 30s?”, and the midges size 22’s and 24′s leave the shop with more of our local fishing pals.  They are the ones that are fishing our rivers right now, while others wonder, “what do you do in the Tetons in the winter if you don’t ski”?

Written by Jennifer Cornell, Fly Fishing Guide for Three Rivers Ranch and fly shop guru @ www.TRRoutfitters.com

 

Celebrate Valentine’s Day in Idaho Wine Country

Throughout Idaho, wineries are offering special Valentine’s Day activities including tastings, chocolates and gourmet cheese.

Below is a selection of the wineries open to celebrate Valentine’s Day. For more winery events, information and directions, please visit www.idahowines.org.  

 

44th Street Wineries
107 1/2 E. 44th Street

Garden City, Idaho 83714
Celebration on February 14th from 6:30-10pm

Join Cinder, Coiled and Telaya Wines for their Valentine’s Day Progressive Dinner and Dancing at the Winery. Cost is $85/person and seating is limited. Make your reservations here.

 

Huston VineyardsHuston Vineyards
16473 Chicken Dinner Rd.
Caldwell, ID 83607
208.455.7975
Celebration February 15-17 from 12-5pm

Join Huston Vineyards as they launch their 2012 Chicken Dinner White. Dream Chocolate will be pairing their specialty chocolates with the Chicken Dinner wines for a special Valentine’s Day weekend!

$5 per person fee includes tasting and specialty chocolate pairings from Dream Chocolate.

 

Indian Creek Winery
1000 N McDermott Rd
Kuna, ID 83634
208.922.4791
Celebration February 9-10 from 12-5pm

Indian Creek will have two new releases out, the Reserve Star Garnet and Reserve Pinot Noir that they will be tasting along with a full lineup of wines. St. Lawrence Gridiron food truck will be on hand to offer some tasty food choices, and the winery will  provide chocolates to pair with the Radiant & Ruby Dahlia Ports.

The winemaker will be helming a ‘Valentine’s Blending Station’ where guests can blend their very own bottle for a small additional cost. There will also be a ‘Couple’s Creation Station’ where guests can make a Valentine’s cork necklace or a wine label coaster.

Local artists Lauren T. Kistner Arts, Angie’s Metal Art, DeMoss Glass art, Crzy Lady Creations and Gypsy Lovers Designs will also be on hand showing off their art and music to the crowds.

Travis from local band Hillfolk Noir will be playing both days from 1:30-4pm, and there will be sales on select wines.

$5 per person fee includes a special stemless glass to keep, tasting of several wines, chocolate pairings and Valentine’s crafts.

Sawtooth VineyardSawtooth Winery
13750 Surrey Lane
Nampa, ID 83686
208.467.1200
Celebration February 9-10 from 12-5pm

Sawtooth Winery is celebrating Valentine’s Day with their third annual Valentine’s wine and chocolate tasting event!

Guests can enjoy an array of Sawtooth wines delicately paired with The Chocolate Bar’s gourmet chocolates.  Additionally, there will be specials including 30% off cases of chocolate wines and 20% off selected wines.

The event is only available to 21+, and the fee is $10 per person if purchased beforehand here or $15 per person at the door. The event is free to wine club members.

Syringa WinerySyringa Winery/Split Rail Winery
3500 Chinden Blvd.
Garden City, ID 83714
208.490.0681
Celebration on February 9th from 12-6pm

Split Rail and Syringa will be doing a combined wine and chocolate pairing. Cost is $10 to try 4 wines (2 Split Rail, 2 Syringa), each paired with a different chocolate. Boxes of chocolates can be purchased with the wines as Valentines gifts.

 

 

Woodriver Cellars
3705 N Highway 16
Eagle, ID 83616
208.286.9463
Celebration February 14-16 from 6:30-9pm

Guests can treat a loved one to a special dinner for two at the Woodriver Cellars tasting room. Each evening will feature a four-course dinner for two by candlelight, paired with WRC wines; a bottle of WRC Sweet Pink and chocolates to take home; live music and a tour of the winery with our winemaker (Available on Thursday & Friday evenings only.)

Cost is $130 per couple, and reservations are available each night between 6:30-9pm. Full menu is available here.

Zhoo Zhoo
18835 Symms Rd.
Caldwell, ID 83607
208.283.1501
Celebration February 9-10 from 12-5pm

Local wine sisters, the Zhoo Zhoo girls, will host their annual Valentine Open House at Hells Canyon Winery. The event will feature wine tastings (including barrel tastings of new releases and reserve wines from both Zhoo Zhoo and parent brand Hells Canyon), treats and discounts on bottle and case purchases.

Entry is $5 and includes a commemorative stemless “kiss” glass and tasting.

Idaho’s “Rec Tech” Innovators

This post by Greg Hahn with Idaho Public Television, gives a behind the scenes look at the Outdoor Idaho episode focusing on Idaho’s growing recreational technology (rec tech) industry and the adventurous men and women behind some of Idaho’s rec tech innovations.  Reposted with permission.

If you love the outdoors, you’re probably a little bit of a gear junkie.

Maybe it’s all about your bike, or your skis, or your hunting or fishing gear – in those off-seasons, when you can’t use it, you’re reorganizing it all, wandering wistfully down the aisles of your favorite outfitters, checking out the ads in all those outdoors magazines.

bts_CharlieBikeYou know what works, and what would work just a little bit better – if only somebody made that!

You aren’t alone, of course. There are tens of thousands of us in Idaho, and a handful of the most industrious, or maybe the most adventurous, or even the most impatient of us have stopped waiting for somebody else to invent what they can already envision – and have made a living in the industry known as “recreation technology.”

I came across Waterworks–Lamson when my wife bought me a new fly reel for my birthday – a far fancier one than I would have ever sprung on myself. And I was delighted and intrigued to find out that the company makes these reels right here in Boise.

I called them up, sat down for an interview with one of the partners, and learned that the designers were fly fishermen who wondered why so much new technology had gone into lighter and more responsive poles, but the reels themselves were virtually identical to those from the turn of the century. They said they came to Idaho because they finally had a good excuse to move to their vacation spot for good – fly fishermen would much rather have a fly reel made in fly fishing country than in southern California, and the folks hired to assemble the reels here would be far more likely to know their way around a river (and a fly pole). It was the perfect fit.

bts_BuckKnivesWe had heard a similar story about Buck Knives, the four-generation manufacturer that moved from San Diego to Post Falls to much fanfare a few years ago. And the more we asked questions, the more people we found. It sparked a summer of discovery for us – and everywhere we turned, we found more great stories.

Take Glen Eberle, who wondered why, when he competed as an Olympic biathlete, were gun stocks so bulky and heavy when the technology existed to make them lighter and stronger. Now Eberlestock outfits athletes, hunters and military members around the world from Boise.

Or Kate Schade, who wanted to save money on lunch when she skied in the Tetons, so she made calorie-loaded, but great-tasting energy bars for herself and her friends. Now, Kate’s Real Foods is a growing employer in tiny Victor, Idaho.

In Sun Valley alone, Ed “Scotty” Scott invented the modern ski pole and Bob Smith created the first modern goggles – and now both of their names are known the world over.

In a Lewiston famed for housing some of the best jet boat companies around, Darell Bentz’ custom shop makes some of the best – with bts_whitefistpumpideas he has forged in decades of adventurous river-running.

In Idaho, companies make boot dryers, whitewater rafts, drift boats, ammo, guns, high-tech outdoor clothing that incorporates your electronics, climbing gear, tough outdoor bags, knives, backpacks and much, much more.

We couldn’t come close to fitting all the good stories into our show on Idaho’s “rec tech,” but I hope it gives you a taste of the variety of companies out there. And I know it includes some amazing people – adventurers, risk-takers, inventors, entrepreneurs. Folks young and old who share one major characteristic:  They love to be outside in Idaho.

Ski Locally – In Another State – Idaho!

Do you go to the same ski resort every year?  Do you go because you love it or because you know it? Why not try something new with the kids?

Our family had yet to ski Brundage, even though it’s so close and the snow is dependably great. This is our third ski season in Idaho: this was the year.

Brundage Mountain, for the uninitiated is where you go to get a true local flavor, but with world class snow, easy and affordable access and fun for gnarly skiers as well as families with little kids.

Brundage is a mere two-hour, stunningly beautiful drive from the (easy to use) Boise Airport. Much of the drive follows the Payette River into the town of McCall. Although McCall is an isolated mountain town, there is a long tradition of good food and luxury lodging.

The great news is that Brundage, a true local resort, is blessed with over 320 inches of snowfall annually and an 1800 foot vertical drop, and endless off-trail terrain. My husband likes skiing through the trees — I prefer a more groomed run. We could still ski together as he weaved in and out of the trees adjacent to the run. On our first run, it had been groomed at closing the day before and had about three inches of powder sitting atop the corduroy. Glorious morning skiing — and we weren’t even the first ones on the slopes! We put the kids in ski school for both days and they had a great time. If you get only one thing out of this post, get this: Put your kids in Ski School! Not all day every day, but every year and for the first few days at least. You will have a better time, they will have a better time and when you all ski together toward the end of the day, you will have perhaps, missed each other. The kids will want to show off their new skills! You might consider taking a lesson yourself.

Brundage has a Bears Kids Program where you drop them off around 9:30 (they ski at 10:30) and for half day, pick up is at 1:30, for full-day, 3pm. Lunch, snacks, and games are included. Although the school is open seven days a week, weekdays are typically light and there was a 2:1 ratio for my kids on a Monday. You can even drive your car right up to the front door — so much easier than lugging the kids’ skis through a resort.

After their lesson, we were able to ski off the Bear Chair — a lift with easier runs mingled with intermediate. We were all able to find runs that we could all agree on, despite our varying levels.

We even had tasty, affordable food: they have a new area with sit-down service called Smoky’s Bar & Grill. They have an area for adults only as well as an area for families. Or, you can grab and go from the 3rd floor of the lodge or even bring your own food.

On our last day, we had taken off our ski boots and about to leave when the overcast sky turned exceptionally blue. We put our ski boots back on and skied for another 2 hours in full sun! Our kids were so much more confident than a mere 2 days earlier, thanks to their lessons. Thanks, Brundage. We’ll be back!

Submitted  By Off The Beaten Path TravelingMom Elizabeth Rodgers.  

Note: The 1st days lift tickets and ski school were sponsored by Brundage Mountain.

 

Need to Get Rid of the Winter Blahs? Learn a Snow Sport!

Need to get rid of the winter blahs?
Then spend some time in Idaho’s great outdoors.
It’s a prescription for a healthier life
You’ll feel more vibrant & alive.
Idaho… Nature’s energy boost
Get some Vitamin ID!

Skiing, snowboarding, Nordic skiing, snowshoeing…there are lots of ways to enjoy winter!   “Humans Were Never Meant to Hibernate” is the theme for this national effort to get children and adults outside this winter for fun and exercise on snow.

Ski Idaho, with its 14 ski areas and ski destinations across the nation are gearing up to help you learn a snow sport in January.  Idaho’s ski resorts offer lessons and rentals and many will offer special discounts, making learning easy and fun!

Visit www.skiandsnowboardmonth.org or www.visitidaho.org/winter to learn more about Idaho’s winter offerings.

Follow Me on Pinterest

Traveling Idaho’s Roads This Winter? Know Before You Go!

When you are traveling in Idaho this winter, looking for the perfect powder or a favorite snow tube hill, you might want to take a look at Idaho’s 5-1-1 Program before you hit the road.  5-1-1 is a public service offered by the Idaho Transportation Department (ITD) and the Idaho Department of Commerce Division of Tourism.  It gives travelers access to  information about travel conditions and road closures, weather, and tourism information via the phone (dial 5-1-1 or 1-888-432-7623), the web (511.idaho.gov), and mobile web applications.  Information is available 24-hours a day, seven days a week at no cost to users.

New options this year allow drivers to tailor reports to their needs.  At 511.idaho.gov (New User, Start Here in upper right corner), drivers may register for a free account and will have the option of receiving direct reports for preferred routes through email, text messages or Twitter.  They also can choose a statewide option that delivers information about road blockages or closures and active Amber Alerts.

“Improvements to the system allow direct delivery of information, based on what drivers need, when they need it, and how they need it,” explains Tony Ernest with ITD and manager of the system. “At the same time, we remind drivers that Idaho has enacted a new texting law. It is unsafe, and now illegal, to check mobile devices while driving in the state of Idaho.”

Travel is meant to be fun and the 5-1-1 system is designed to improve safety.  As a result, motorists are encouraged to check conditions before operating a vehicle or to entrust a passenger with the task. When calling 5-1-1, users that select the Tourism Information option (option 5 in main menu) will be routed to the Idaho Tourism office and will be assisted by staff during business hours, Monday through Friday, from 8:00am to 5:00pm.

ITD joins only Minnesota and Iowa on the CARS (Condition Acquisition Reporting System) coalition that offer automated Twitter feeds. Idaho’s system is continually evolving and improving, Ernest says.  It remains one of the most robust, feature-laden systems in the country.

Visitors to the Web site will find two bandwidth options: The low-bandwidth site that may be best for users who access the Web through dial-up connections, or a high-bandwidth version for high-speed Internet users. Both sites offer maps and a list of available features, as well as images from more than 130 roadside cameras so travelers can learn about the highway conditions on Idaho’s mountain passes.

A mobile website is available for customers using “Smartphone” mobile devices. Type 511.idaho.gov in the address bar and the Web site automatically redirects all phones to the mobile website.  When clicking on Tourism Information, visitors are directed to the state’s tourism Web site, www.visitidaho.org, for information on attractions, events and lodging.

For more information on the ITD’s 5-1-1 Program visit 511.idaho.gov.  For Idaho visitor information and travel ideas, please go to www.visitidaho.org or call       1-800-Visit-ID to request an Idaho Travel Guide.  Safe travels!

The Spirits of Idaho

Idaho spirit makers are a rare breed. They are industrious, persistent, perfectionistic — and they are few.

There are only five in the state. Yet Idaho’s liquors are delightfully fresh and adventurous libations, from the zing of Bardenay gin to the silkiness of Blue Ice potato vodka.

Idaho spirits are a small piece of what’s sold here — about 1.9 percent of the state’s nearly $137.6 million liquor sales for fiscal year 2010. But their exposure has grown as the economy has changed, says Bill Applegate, chief deputy for the Idaho State Liquor Division.

“We’ve seen a trade-down happening, as people are moving from more expensive national brands,” Applegate says.

DISTILLED RESOURCES INC.

This company is based in Ketchum but makes its spirits in Rigby in a distillery originally built to make ethanol during the Carter administration’s alternative fuel movement. It’s the oldest existing distillery in Idaho.

The Ottley family and other families bought Silver Creek Distillery in the 1980s and converted it to make beverage-quality spirits. From there, they made their Silver Creek Vodka until 1996. Now they make spirits and develop brands for other companies. They are the largest distillery in the West, Gray Ottley, the company’s owner, says.

DRinc makes 25 different labels from Idaho-grown potatoes and grain, including some organic brands.

DRinc produces 44 North, Square One, Blue Ice, Teton Glacier and several others, such as Zodiac Vodka, which are now available in the state.

KOENIG WINERY AND DISTILLERY

Koenig, in Caldwell, is another family in the distilling business. Brothers Greg and Andrew Koenig started making award-winning and well-respected wines and spirits in the mid-1990s.

They took up their crafts, inspired by their time in Austria in their father’s hometown, where clear fruit brandies and grappas are made. They returned to Idaho and established their business near the homestead in Sunnyslope, where their mother’s family made wine during the Great Depression.

Greg is the winemaker; Andrew is the master distiller, who makes vodka and real fruit brandies from Idaho-grown potatoes and fruit.

BARDENAY

Kevin Settles opened his Bardenay Distillery and Restaurant on Boise’s Basque Block 12 years ago. At the time, it was the first restaurant with an on-premises distillery in the country.

Settles makes gin, rum and vodka. He learned the hard way how to do it all from scratch. Now he makes Bardenay spirits at each of his restaurants in Boise, Eagle and Coeur d’Alene.

He starts with pure cane sugar to create the spirit base for his recipes.

LANTRIX LIQUOR

The Stibal family opened Lantrix Liquor in Idaho Falls three years ago, where they turn Northwest huckleberries into refreshing H Liqueur.

Lantrix is a rectifier or blender. The Stibals buy their sugar cane spirits from a small distillery in the Midwest and turn it into H five gallons at a time, says Susan Stibal, who runs the company with her two sons.

Her sons, Storm Hodge, a Seattle chef, and John William Stibal developed the recipe for H.

Each five-gallon batch makes 48 cases. They make about 200 cases each year.

DISTILLED SPIRITS U.S.A.

The newest Idaho spirit is Revolution Vodka made by Distilled Spirits U.S.A.

Brothers Walter and Ed Kerpa launched their business in a Garden City warehouse in July.

They started with their grandfather’s recipe. He emigrated from Prussia in 1916 and ran a grain mill in Buhl until Prohibition hit, Walter says.

The Kerpas make about 80 percent of their spirit on site and buy an additional 20 percent to keep up with the volume they need, Walter says.

They want to take Revolution nationwide using Walter’s contacts in the music business. The plan is modeled after how larger companies, such as Smirnoff, get their products into music venues through sponsorships.

The Kerpas’ partners include the band Slightly Stoopid, which is helping to give the product exposure.

“We’ve been able to get in Idaho and Southern California. We plan to be in 10 states by summer,” Kerpa says.

They also are taking Koenig Vodka with them through a partnership. “Andy Koenig has been helping us fine tune our recipe and learn the ropes of the industry,” he says.

By DANA OLAND — doland@idahostatesman.com
Dana Oland: 377-6442
The Idaho Statesman Copyright.  All rights reserved.  Printed with permission.

 
Harvest Idaho , One Bite at a Time
Western Road Trip
A Craft Ale Trail Through Western Idaho
Celebrate! Events
Simply Irresistibly Sweet Pears Recipe
Hello Wine World! Take a wine tour along the Snake River Valley AVA.
Octoberfests!
Bountiful Beautiful: A 300- mile Culinary Odyssey Through the Inland Northwest
Locavore’s Thanksgiving

Follow Me on Pinterest