Idaho Tourism Launches Marketing Campaign Where Visitors are the Stars

The Idaho Department of Commerce Division of Tourism has launched its 2013 spring/summer marketing campaign, My ID, continuing the successful campaign launched last year.  It is designed to showcase the state’s scenic beauty and abundant outdoor recreational opportunities in an entertaining, interactive way on


  • The Adventurers – Everyone can be a super hero during an Idaho vacation (featured above)
  • Agent 208 – Experience the mystery and intrigue of Idaho in this spy adventure
  • Are We There Yet? – The entire family will enjoy this RV trip through Idaho
  • Adventures in Loving – Romance is alive and well in Idaho

To take part in the online adventure, be prepared with a sense of humor and headshot photos of friends or family from your computer or Facebook account.  Once created, the video may be shared via email, Facebook and Twitter.  Guests may also put themselves into any of eight customizable postcards, add a message and send them to friends and loved ones.

The My ID integrated campaign also includes an online sweepstakes.  The 23-week sweepstakes runs through September 5, with new giveaways announced every Friday.  Visitors may enter to win on using an email address and Facebook users have a second chance entry option.  Sample prizes include overnight stays, whitewater rafting trips, attraction passes, event tickets and even multi-day packages in popular Idaho destinations, including Sandpoint, Sun Valley, Coeur d’Alene, Boise, Victor and Lava Hot Springs.

Have some ‘MY-ID”  fun!